Crowdsourcing for Conferences:Pros & Cons

You’ve got a ballroom, VIP badges, t-shirts emblazoned with sponsors, a distinctly clever and useful Twitter hashtag, and even check-in locations for your Foursquare-loving visitors. By all accounts, you’ve got everything you need for your big industry conference. However, there’s one thing missing from this picture: content. And that is exactly where all of those hard-earned conference attendees would love to help you out....