TAGS : personalization

The cost of Search Personalization

Many Internet companies (like Google, Microsoft, Netflix, and Amazon) tout the virtues of search personalization.  By using a multitude of factors, the companies can provide more relevant information to a person.

I agree that there are benefits to it.  When I google ā€œMontgomery County Public Libraries,ā€ search engines can use my IP address ā€“ that indicates that Iā€™m in the Washington,...

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