Yesterday I streamed a recorded webinar from MarketingProfs titled "Beyond Trade Show Metrics: Improving Your Event Marketing ROI," conducted by Skip Cox is CEO of Exhibit Surveys, Inc. This interested me since we had a booth at the Personal Democracy Forum for ImpactWatch last month.
During the webinar Cox discussed the concept of selective attraction. ...
Continue ReadingIn many ways, I've learned more while explaining a concept than I do reading or listening about it. That's why it is always intriguing to explain Search Engine Optimization (SEO) to someone who doesn't work in the realm of web development.
Over the weekend, I was explaining SEO to a librarian I know....
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