When we recently released an updated version of our SEO Basics white paper, we added information about the geo.position meta tag. Using this tag allows webmasters to let the search engines know where the organization is physically located by providing longitude and latitude data.
This is a useful tool for location sensitive organizations,...
Continue ReadingDavid Meerman Scott was one of the first names I came across when I started this whole social media adventure.
At the time I was writing white papers and press releases for the launch of a new web site. This was something I had never done before, and I found the whole experience rather boring....
Continue ReadingYesterday I listened in on a Marketing Profs Seminar titled "Actionable Web Analytics: Unleash the Marketing Power of Your Web Data." During this seminar Google Analytics evangelist Avinash Kaushik gave several straight forward tips on how to better harness web analytics data.
The tip that I liked the most is to look at the bounce rate data for referring pages....
Continue ReadingYesterday I streamed a recorded webinar from MarketingProfs titled "Beyond Trade Show Metrics: Improving Your Event Marketing ROI," conducted by Skip Cox is CEO of Exhibit Surveys, Inc. This interested me since we had a booth at the Personal Democracy Forum for ImpactWatch last month.
During the webinar Cox discussed the concept of selective attraction. ...
Continue ReadingIn many ways, I've learned more while explaining a concept than I do reading or listening about it. That's why it is always intriguing to explain Search Engine Optimization (SEO) to someone who doesn't work in the realm of web development.
Over the weekend, I was explaining SEO to a librarian I know....
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