Author Archive

Drawing Logos from Memory

As an experiment  recently had over 150 people draw ten famous logos completely from memory.  The study found that while people are certainly familiar with these ubiquitous logos, the details are quite fuzzy.  Check out the full study as it is fascinating.

After reading this article, our team decided to perform an experiment....

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How to Win Followers & Influence People: Influencer Marketing for Nonprofits

Steve Winter: conservation photojournalist, speaker, and most importantly: social media influencer.

A simple endorsement from Steve caused one of our client’s, African Parks’, Instagram following to spike by nearly 90%, in two weeks.

Posts like this aren’t just a great way to increase your following:

  • “Influencer marketing content delivers 11X higher return on investment (ROI),
  • ...
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