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5 Drupal Websites That Will Elicit Envy

What makes a great website? Is it the copy writing? The layout? The interactive features? The copious amounts of cute animal pictures? Maybe it’s all of the above. And more.

No matter what it is that makes your website great, you can do it in Drupal.

Drupal is a popular open source content management system (CMS) much like WordPress. With the assistance of a talented web development firm, you can a create stunning one-of-a-kind website.

Below are five beautiful Drupal websites. They’re well-designed. They’re engaging. They stand out in a crowd.

And, most importantly, they help both the user and the organization achieve their goals.

The Metropolitan Museum of Art

Metropolitan Museum of Art

Ever wanted to go on a private tour of the Met? Through the Met’s sleek and modern website, you can. This website translates the museum experience into a digital one. It accomplishes this by using a full screen layout and with a wide variety of interactive features. Audio clips, short lecture videos, and artwork comparisons add a layer of depth that helps bring the pages to life.

Tesla Motors

Tesla Motors

Tesla’s website demonstrates that their design capabilities extend beyond cars. “Show don’t tell” seems to be their strategy; they let the media speak for itself. The front page of the website features a short, full-screen video that shows off the capabilities of their car. While viewers watch the video, the camera pans downward, directing them to the unobtrusively placed call to action near the bottom of the page.

Children’s Cancer Foundation

Children’s Cancer Foundation

Australia’s Children’s Cancer Foundation’s website presents the user with key facts that help drive home their mission: to support children with cancer. They use a variety of media, such as a flip book, to illustrate the problem and encourage the user to engage with the content.

The World Economic Forum

World Economic Forum

The World Economic Forum’s website serves as the platform to promote their viewpoint and raise awareness of major issues. The drop down mega menu is the highlight of the website, as it shows off Drupal’s customizability. Rather than featuring just text links, it also includes sub-menus, different layouts, and images to help users find the articles they’re interested in.

The Audubon Society

Audubon Society

The Audubon Society’s website utilizes frequently-changing media to replicate the experience of bird watching, impassioning their audience to support conservation efforts. When you first arrive on the site, you’re greeted by a high-quality, full-screen, scrollable image. In addition, each article is accompanied by a clickable bird call of the featured feathered friend. All of these features combined create an immersive user experience.

Final Thoughts

This is just a small sample of great Drupal websites. From the White House to the University of California, Drupal has become a top choice for designers and developers looking to craft beautiful sites.

But these five sites aren’t just beautiful. They combine layout, interactive features, and content to create best experience possible and keep their users coming back for more. The next time you’re thinking of redesigning or creating a new website, consider Drupal.

Collect ‘em all! The complete Brick Factory Fun Facts set

We like to think we are a fun group, and maybe a little strange, but hey we all have our quirks. We just made our quirks into fun cards for you.  We’ve been posting these fun facts on our Facebook page for the past few months, and now we have compiled them all in one place for you.  We know you’ve been anxious to  display these on your desk, hang a few on your fridge, keep a couple in your wallet… etc.

Chris

Dan

gerry

Hannah

Jei

John

Josh

Katie

Mike

Ron

Shane

Teddy

Todd

Tom

Ring ring! Facebook is calling… you to action: 5 great posts by nonprofits

top5_nonprofits

Donate. Volunteer. Sign up. Get involved. Sign our petition.

It doesn’t matter what specific cause your nonprofit supports; you have bottom line objectives you are working to achieve. Whether you are fundraising or promoting a petition, social media is a useful tool to reach your audience. While the mechanics of Facebook seem simple enough, being strategic about how you develop and post content  will help you effectively communicate with your audience and reach your goals as a nonprofit.

We pulled some of our favorite nonprofit Facebook posts that do an awesome job at promoting calls to action. These are excellent examples of how to engage your audience by including that little something extra.

1)  Feature personal stories

People love stories; especially ones that have those happy, feel-good endings. Psychology Today notes that the strength of stories lies in the fact that they include both emotion and fact. When you combine these two, you can engage the audience’s imagination to put them in someone else’s shoes; like in this story posted by Special Olympics of how an NFL player came to create an anti-bullying squad.

Putting a face to your organization’s efforts is a great way to show your audience how your non-profitis helping real people.  Plus if your story makes your audience feel good hearing about other’s involvement, they just might get involved too. Featuring stories of people that your nonprofit has helped really is the best of both worlds for your audience.

 

2)  Create quality graphics.

It’s easy to type up a status with all the information you want your audience to know. But is that the most effective way to get your message across? Almost half of your brain is responsible for the processing of information visually, so why not try to communicate your message in an informational graphic like this one posted by UNICEF?

These can be easy to make, and can stand out in the sea of text and articles flooding your followers’  news feeds. These types of images are different. They draw the eye to the text on the picture first, then to the photo itself, instead of relying on the caption to communicate the message to the audience. Just remember, captions are still a great tool to link to where your audience can find more information.

3)  Ask nicely… and bring back up

This post by the American Red Cross is a great example of presenting your audience with a clear call to action and a little bit of persuasion. If your call to action is something that your audience may have reservations about, like donating, personal stories come in handy again.  Posting a link where your audience can read stories from people they can relate to can squash any fears they may have and bring them onboard.  The American Red Cross did a great job of this by giving their audience a chance to hear about their work from someone outside of the organization with their stories from past blood donors.

4)  Annnnnnd ACTION!

An entertaining video with a philanthropic back story? What could be better? Studies have shown that posts that either amuse or make audiences laugh are more likely to be shared, so if you can tack your nonprofit’s message on to a video that has gone viral, then you’re golden! This post from The Humane Society about Keyboard Cat, is a great example of using entertainment to garner attention from your audience.

5)  Take advantage of trends

Stay up to date with what is currently trending and find a way to relate it to your nonprofit.  This post about Coretta Scott King from the Girl Scouts of America, celebrates both the achievement of an inspiring woman as well as Black History Month.  Something that would have taken this post one step further would have been to jump in on a relevant hashtag or tagging someone influential and relevant to the cause.  The more eyes that see your post, the better chance of increasing involvement.

Join our team: Junior Strategist position

We’re Brick Factory and we build websites:

The Brick Factory plans and executes world-class digital campaigns for non-profits, trade associations, advocacy groups and brands. We understand that results matter, and use cutting edge technology to help our clients reach their goals.

We believe in simple solutions, setting clear goals, and providing great service to our clients. We believe a good website or campaign is never done and the launch of a website is the beginning, not the end.

Why You Should Work for Us:

  • You’re at the core of a small team – you’ll have plenty of opportunity to take on responsibility.
  • You’ll be constantly challenged and will learn something new every day. Trust us – you won’t be bored.
  • You get to develop great relationships with your clients where they value your advice and experience.
  • You get to work for some great causes: from saving tigers to ending Alzheimer’s to empowering global youth.
  • We’re fun to be around.

(more…)

donate

Six non-profit websites with effective calls to donate

On Giving Tuesday a few months back I got seventeen emails from eleven different organizations asking me to donate to their cause online.  These are great organizations I believe in and have relationships with.  I would have liked to give to each and every one.  But, like most Americans not named Mark Zuckerberg, I have a finite amount I can afford to donate to charity each year.  Deciding who to give money to is sort of like asking a parent to choose which child they love the most.

My glut of emails on Giving Tuesday is a great indication of how competitive online fundraising has gotten for charities.  Donors have tons of great choices.  Charities have to fight for each and every dollar they raise online.  To succeed in this sort of ulta competitive landscape, non-profits must have the small details right.

One detail that can make a giant difference is are the calls to donate on non-profit websites. Tyically very little thought is given as to how to get visitors into the donation funnel as quickly as possible once they are on a non-profit website.  Amazon has spent countless hours making their online purchasing process as simple as possible.  The Obama campaign was famous for using data to optimize its donation form.  This kind of optimization is foreign to most charities.  Most throw a big red donate button into their site header and expect the money to flow in.

Here are six non-profits that have clearly spent time optimizing their websites in an effort to maximize online donations.

(1) More than a Costume

More than a Costume is a micro-site produced by Doctors of the World during last year’s Ebola outbreak in Africa.  The site asks for visitors to donate money to help equip volunteer doctors with a real Ebola suite.  Very good example of how to show how money will be spent to personalize the donation.

morethanacostume

 

(2) charity:water

charity: water’s online fundraising efforts are consistently innovative and effective.  During the 2015 giving season, their homepage asks donors to make a donation in honor of the people you care about.  The ask was compelling and the donation process was dead simple.

charity-water

 

(3) Greenpeace

In addition to the ubiquitous big Donate button, Greenpeace includes a quick donate tool in its template that allows visitor to enter an amount and frequency.  This tool, shown in the upper left of the screenshot below, is accessible on every page of its website.

greenpeace

(4) American Cancer Society

If you visited the American Cancer Society website in December, you would see the pop up below urging you to give before the end of the year.  The counter is clever and the photo of Frankie is adorable.  It is also a nice touch to allow use to click a button to not see the pop up on future visits.

american-cancer-society

(5) Food for the Poor

The Food for the Poor homepage includes a really compelling call to give $3.65 per month to feed Maria, a seven year old from El Salvador.  If you refresh the page you will see photos of different children in the space.  The site also include a quick donate feature in its site template.

fooforpoor2

(6) Invisible Children

The Invisible Children website features a well designed donation button that is fixed to the right side of the page.  This means the call to donate is a constant presence as  you navigate the website.

invisiblechildren