Jose Antonio Vargas from the Post has a good article up about the John Edwards campaign’s presence on a mind numbing 24 social networking sites. The experts quoted in the article are all complimentary of Edwards’ efforts in the social media space. I think the story is missing one thing: a strong statement of dissent.

So let me repeat that I think 24 is way too many sites for a campaign to maintain a presence on. I don’t think it is good strategy.

The whole thing takes me back to the peanut butter mainifesto written by Yahoo’s Brad Garlinghouse in response to his own company’s meandering stategy.

I’ve heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.

I hate peanut butter. We all should.

Yup.

See also:

• JohnEdwards.com Is a Mess by Patrick Ruffini
• John Edwards NOT Social Networking for ‘User Generated Politics’ campaign 2008 by Dona Bogatin from ZDNet