Author Archive

Our Decision to Go Remote

I founded the Brick Factory in late 2011, and in early 2016 we moved into our dream office.  The space is in the heart of DC near the White House and we were able to build it out from scratch.   It is beautiful and we have loved working here.

But right around the time we moved into the new office,...

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Brick Factory’s Favorite Holiday Pairings

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How to write a good agile user story

At Brick Factory we use an agile software development process to complete our website development work.  Put very simply, this means we break up the work that needs to be done into smaller pieces called user stories.  These stories are then prioritized and completed during a series of two week work sprints. ...

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The Purpose of the Homepage

When building a new website for a client we almost always start the design process with the homepage. We do this for a few different reasons:

  • For nearly all of our clients (primarily nonprofits, trade associations, and advocacy groups) the homepage is still the most popular page on the site.
  • ...
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A Beginner’s Guide to On Page SEO

While no one knows for sure, most experts believe Google’s algorithm uses at least 200 unique ranking factors to determine results. For content creators that don’t live and breathe Search Engine Optimization (SEO), knowing where to start can be difficult given the complexity of search algorithms and the glut of information that is available....

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