Author Archive

How to write a good agile user story

At Brick Factory we use an agile software development process to complete our website development work.  Put very simply, this means we break up the work that needs to be done into smaller pieces called user stories.  These stories are then prioritized and completed during a series of two week work sprints. ...

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The Purpose of the Homepage

When building a new website for a client we almost always start the design process with the homepage. We do this for a few different reasons:

  • For nearly all of our clients (primarily nonprofits, trade associations, and advocacy groups) the homepage is still the most popular page on the site.
  • ...
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A Beginner’s Guide to On Page SEO

While no one knows for sure, most experts believe Google’s algorithm uses at least 200 unique ranking factors to determine results. For content creators that don’t live and breathe Search Engine Optimization (SEO), knowing where to start can be difficult given the complexity of search algorithms and the glut of information that is available....

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Best and Worst 2020 Democratic Presidential Candidate Websites

The 2020 Democratic Presidential primary is in full swing.  As someone who used to work in politics and still builds website for a living, I have an interest in campaign websites and always check them out.  Given how wide open the race is, I decided to share my thoughts after reviewing the sites of all major 2020 Democratic Presidential candidates....

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The 2020 Democratic SEO Primary

After Kamala Harris launched her Presidential campaign a few weeks ago, like thousands of others I took to Google to learn more about her. I Googled “Kamala Harris”, hoping to check out her official 2020 campaign site.

I couldn’t find it. There were no sponsored Google ads pointing me to it and her campaign site didn’t appear in the first page of Google’s search results....

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