Author Archive

The 2020 Democratic SEO Primary

After Kamala Harris launched her Presidential campaign a few weeks ago, like thousands of others I took to Google to learn more about her. I Googled “Kamala Harris”, hoping to check out her official 2020 campaign site.

I couldn’t find it. There were no sponsored Google ads pointing me to it and her campaign site didn’t appear in the first page of Google’s search results....

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How to write better proposals

I was flying down to San Antonio recently for the holidays. It is about a three and a half hour flight from DC to San Antonio, so my intention was to get on the plane wifi and work the duration of the flight. I would answer some emails, review some work from other team members,...

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Fifteen Great Social Media Posts by Nonprofits

In researching our recent study on the use of social media by nonprofits, we went through a ton of Instagram, Facebook, and Twitter posts. Here are fifteen of the most successful and inspiring posts we saw.

Facebook

Wounded Warrior Project

The Wounded Warrior Project does a great job updating its social media presence. ...

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On the Importance of User Testing

The danger of hidden usability issues

If you have worked in the web development industry, you’ve probably had the following scenario play out on more than one of your projects.

You work on something for a year. Your internal team tests extensively for months. You are proud and excited about the work you’ve done....

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Are trade associations on Instagram?

Pretty much all of our clients, regardless of sector, have made Facebook and Twitter key parts of their digital strategy. They invest time and resources into producing content and growing their followings on these two social networks.

Instagram is a different story.

Instagram has experienced explosive growth the last few years,...

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