Living in DC, I have a lot of friends that went to Georgetown University, and have been a fan of the basketball team since the Patrick Ewing days. Given my loose ties to the school, I’ve been watching with interest as Georgetown staff blog publicly as they redesign their website, which apparently hasn’t been touched since 2002 (wow).
I really like this stuff, as being in the web development business myself I learn a lot by reading about how other firms approach things like user research, card sorting, wire frames and defining information architecture. I also think the transparency of sharing updates on progress is refreshing and healthy.
However, I think things went off the rails a bit when Georgetown started posting the actual comps showing what the new site will look like. Naturally, after posting the draft designs lots of people weighed in. And while it seemed like the majority of people preferred one of the options called Clarity (pictured below), the comments were sort of all over the place. As a result of the disjointed feedback, Georgetown produced a new design in an attempt to respond to some of the criticism that the designs weren’t cutting edge enough. And this has lead to more opinions.
After reading through the comments, it struck me that asking users for design feedback was probably a mistake, for a few reasons.
Ultimately, the process of designing a website should not be a democracy. It is important to understand your users and how they interact with the site, but I’m not sure it is important to hear their opinions on typography and colors. Some decisions need to be made by a small group of folks behind closed doors.
In all probability, Georgetown is taking all the comments it is getting on the designs with a large grain of salt, and treating the reactions they receive as anecdotes. And maybe there is some value in that. However, I suspect posting the actual site designs for public review hasn’t accomplished much at all, beyond perhaps raising the blood pressure of the design team.
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