I’m not breaking any news when I write that mobile Internet usage is exploding. This move towards mobile has a direct impact on our work here at The Bivings Group, so I’ve been following the trend very closely. In the spirit of sharing, I figured I’d write a quick (lazy?) post highlighting some key facts about mobile I’ve come across the last few months.
There are 4 billion mobile phones in use globally. Of these, over one billion are smart phones. Source
Sales of smart phones grew by 96% in 2010. Source
It is estimated that by 2014, more people will access the Internet via mobile phones than via desktop computers. Source
There are 48 million people in the world who have mobile phones, even though they do not have electricity at home. Source
Estimates suggest that there will be 788 million mobile-only Internet users by 2015. Source
Global mobile data traffic is projected to increase by a factor of 26 by 2015. Source
What exactly are all these smart phone users doing? 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone.
The most popular websites for smart phone users are search engines, social networks, retail and video sharing websites. Source
72% of smart phone owners use their phones while consuming other media. 1/3 use their phones while watching TV. Source
The average American mobile Internet user spends 2.7 hours a day socializing on their mobile device. Source
The number of videos delivered by YouTube to mobile devices tripled in 2010. YouTube now delivers 200 millions video views each day on mobile devices. Source
Starbucks reports that more than 3 million people have paid for coffee using the Starbucks Card Mobile App. Source
Over 1/3 of Facebook’s 600 million user base access the site form a mobile devices. Source
Half of Twitter’s 150 million users access the site from a mobile device. Source
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