It’s a safe bet that by now you are completely burned out on Weinergate. And I know why. News coverage of NY Representative Anthony Weiner’s bizarre sex scandal has been wall-to-wall since the story broke; it’s on the news, on the web, and in your Twitter feed. Pew Research Center found that the story accounted for up to 17% of total news coverage at one point – 3 times the coverage of the President Obama during the same period! I took a look at online news coverage – legitimate news outlets online – and found that Mr. Weiner has outpaced a variety of other (in)famous debauchers in volume of coverage.
In the first week alone, Weiner’s indiscretions were mentioned a whopping 13,000 times in online news articles. That compares to just 4.5k mentions for Schwarzenegger’s scandal and 2.5k mentions when Eliot Spitzer got caught with his wallet out. That’s a huge difference compared to how these scandals were picked up by print publications (yes, they still make them out of paper) during the same period. Newspapers and magazines ran just under 600 stories about Weiner in the first week of coverage. Compare that to 3k stories for Spitzer, 2k for Tiger and 1.6k for the former Governator. So why did print media snub Weiner while online outlets went crazy for him?
Why do you think Weinergate is so hot online? Is the story really worthy of so much more coverage than other recent sex scandals? Let us know what you think is behind Weiner’s big numbers by leaving a comment.
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