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May 23, 2007

Earlier today Google launched a new feature called Hot Trends, which shows you the 100 hottest search terms on Google in near real time. You can also go back and browse the hot terms for previous days.

Note that this is not a list of the most popular searches on Google. Instead, Hot Trends “analyzes millions of searches to find those that are deviating the most relative to their past traffic.” Sounds good and useful.

The Google Blog has a post with a full explanation.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.
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