In the world of news, Markos Moulitsas feels that his website The Daily Kos is ancient, claiming that the website is "Eight years old, or 56 in dog years, which makes it 2,000 in internet years."

Day two of PdF brought us "Rethinking Media," where the founder and publisher highlighted the buildup to war in 2002, which he called "a difficult, trying time for progressives, akin to treason" for dissent. Moulitsas said that at the time his frame of mind was steeped in frustration. His childhood included a love of news and politics, including pricey subscriptions to local Chicago newspapers at a cost to his hard-working parents.

Moulitsas detailed what he felt was a vacuum of truth and objectivity in traditional news media in the face of declining ratings and advertising shares. He felt empowered paying  $8.95 for a domain name and launching The Daily Kos, a progressive blog. He explained that having the website as an outlet made him and other future bloggers change from passive sideliners to content creators, and much of it was facilitated by low-startup costs.He feels that blogging brings in people from all walks of life, creating new voices, and encouraging a new, collaborative form of media.

Moulitsas cited how even a year ago, the idea of having bloggers ask the President a question was considered unheard of, yet now is a regular occurrence. In his opinion, blogging has changed the landscape of news, where there is no difference between television, newspapers, or blogs. He noted that comments, reporting, and the delivery of video and print are now the same across the board, an amalgamation of content.

In this new era, he sees an emergence of platforms and purpose, as opposed to layout and presentation.

He prides the Daily Kos for committing themselves to polling, commissioning more than any other news organization. He wants to create a culture that doesn't assume to know what the opinion of the American public is, saying the website is moderated by the community itself, who by establishing the culture of the website give the readers ownership of the content.

One interesting fact Moulitsas mentioned: Users of his website stay for 48 minutes on average, versus 1 hour spent on the Drudge Report. He mentioned that those numbers are almost double the average for the traditional media sites.

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