At TBG, we’re doing a detailed look at how ‘wired’ — RSS, commenting, podcasting, etc. — the major newspapers, TV and radio stations are. To see how those that have taken the plunge are doing against those that remain islands unto themsleves. One interesting and pioneering example of going blogging is WKRN-TV in Nashville,...
Continue ReadingVery interesting New York Times article that provides insight into Wal-Mart’s use of blogs and bloggers to combat its negative public image. The gist of the story is that Wal-Mart’s PR firm of record, Edelman, has been sending out talking points to pro Wal-Mart bloggers via email. A few of the bloggers then posted excerpts of the emails without disclosing where they came from....
Continue ReadingI’ve been around PR a bit. Saw how to use focus groups and surveys to come up with messages, and ways to frame/talk about them. Learned how direct mail could drive results depending on presentation, and how advertising, especially political, could set an agenda. I marvelled at the intuition of the best PR pros. ...
Continue ReadingHere’s a funny call to arms, by Tom Foremski at SiliconValleyWatcher, to kill the press release as we know it. However, press releases wont be extinct any time soon, especially with all the websites and RSS feeds willing to post and send them verbatim. So expect to see even more bad releases....
Continue ReadingBlog buzz makes the front page of The Washington Post. (registration required.) Article talks about ConAgra Foods and H-P monitoring blogs for emerging trends in comsumer attitudes. Piece features the blog monitoring company Nielsen BuzzMetrics, formed last week by the merger of Intelliseek and BuzzMetrics....
Continue ReadingSign up today to have our latest posts delivered straight to your inbox.
