From media agencies to investment banks to media gurus, everyone is making predictions regarding how the media industry will perform in 2005. While opinions are diverse and there is not complete agreement, the general consensus appears to be that 2005 will witness growth in overall media spending, both in the United States and worldwide....
Continue ReadingVideo games have emerged as a very powerful medium at the same time that many other forms of traditional media are losing ground. Video games garner a tremendous amount of time and concentration from individual gamers and the audience of gamers continues to broaden into new demographics that cross gender,...
Continue ReadingAlthough it is clearly naïve to believe that any source of information can be truly unbiased, it is necessary for certain people and organizations to attempt to maintain as much objectivity as possible. Given that nothing exists in a cultural vacuum, the media has also been subjective, throughout history and across cultures....
Continue ReadingContinuing the discussion commenced in last month’s article, which examined the role of the Internet in this year’s presidential election, it will be useful to take a look at some of the research and projections out there regarding the Internet’s influence on the race to the White House. This month’s discussion will consider the results of a survey conducted several months ago by the Pew Research Center....
Continue ReadingThe Internet provides the government, media, and various other groups with a convenient medium by which to communicate and ultimately influence people. The expediency of the Internet facilitates the prompt composition and delivery of an email instead of performing the more arduous and expensive task of letter writing. The Internet has even demonstrated its usefulness in financial transactions –...
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