In comparing the Facebook pages of the top 86 magazines by circulation, while those with the highest circulations generally had the highest number of Facebook fans, much like our newspaper study this presents a problem when trying to quantify engagement. In short, how do you avoid biasing your results towards magazines with a small,...
Continue ReadingWhile every year there are bad ads, the truly horribly ones go above and beyond to actually damage the brand they were supposed to promote. Assuming the point was not to distract from Christina Aguilera’s mangling of the National Anthem, Groupon’s ads seem to fall into the latter category (see instant reaction on Slurp140)....
Continue ReadingAs most of the east coast is bracing for another snow-pocalypse / thunde-snow / sleet mess this evening we want to highlight the efforts of some of our local governments use new media tools to communicate with the public. While everyone knows that @CoryBooker is the king of Twitter when it comes to local elected officials and snow removal, ...
Continue ReadingHappy belated 10th birthday, Wikipedia! I hope that January 15 was wonderful for you.
Many social commentators are critical of Wikipedia for its democratic editorial policy that enables virtually anyone to edit any article most of the time, but to these critics’ chagrin, the wiki is accurate at least on some things as I’ve noted about health topics. ...
Continue ReadingSocial media is a powerful tool that often allows users to spread ideas and help make the world a better place. But what about the medium’s power to affect national (or personal) security? The US Department of the Army recently released a handbook that provides helpful hints and warnings about the dangers of social media to employees and soldiers....
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