Election Day is rapidly approaching. Many will have Tuesday off and the luxury of keeping score on TV from home. Others will keep tabs online. Whichever way we choose, we treat the event almost like an all-day football game (a very, very important football game), cheering or jeering as each precinct reports....
Continue ReadingThumbing through the October 2008 issue of PRSA's publication Tactics was a lot like opening up my RSS folders and taking a look around. Featuring an internet/web 2.0 multiple page spread, the issue covered topics ranging from maximizing the benefits of Twitter to the convenience of using FriendFeed. Most of this seemed familiar —...
Continue ReadingTwitter is a micro-blogging platform that allows users to communicate with one another through short, concise, messages of no more than 140 characters. Part of the attraction of Twitter is its immediacy, which makes it ideal for sharing articles and breaking news. Given the news focus, it is no surprise a journalists have taken to the tool,...
Continue ReadingThere has been some discussion of cloud computing recently as Microsoft revealed Azure, their attempt to chip away at Google's unyielding grasp on the hosted services sector. Centralized computing changes the way people compute their data, simplifying the process and reducing the need for desktop software. Is this the new model for generating revenue in an increasingly connected global marketplace?...
Continue ReadingYouTube + Some Creativity + Some Courage (can) = Success
YouTube is known as the land of videos of dogs running on treadmills. While there is certainly some substantive content on the site, there is also a lot of — shall we put this nicely — fluff. Sometimes YouTube hits are substantive while others are mere fluff....
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