Forrester Research just released an interesting study led by Charlene Li about social technographics that breaks up web users into distinct and defined categories so that marketers can target their efforts to inspire action.
These categories include:...
Continue ReadingI saw an interesting tidbit on Forbes.com this morning related to our discussion of newspapers, hyperlocalization of news, and the internet. Mark Whitaker, "editor of Newsweek from 1998 to 2006 and now vice president and editor-in-chief of new ventures for Washingtonpost.Newsweek Interactive (WPNI)", did a short interview with Forbes.com and gave some insight as to ways news outlets can battle declining circulation and take advantage of increased interest in online news. ...
Continue ReadingI had an interesting conversation this weekend with a journalist for the Opelika-Auburn News. A friend of my roommate, this journalist (who shall remain nameless to protect the innocent) is a sportswriter who covers Auburn University sports and maintains a blog on the newspaper's website. We got to talking one night and I decided to take the opportunity to ask him a couple of questions about his thoughts on newspaper blogs and websites....
Continue ReadingSince writing the 16 Ways The News Media Can Use Blogs post, I've thought of a seventeenth way.
News organizations, particularly newspapers, can publish dissenting voices of editorials on their websites. Not everyone on an editorial board — like judges (including the most famous at the Supreme Court) —...
Continue ReadingWhile perusing through Facebook today I learned about a new conservative website — MajorityAP.com, The Majority Accountability Project — that is slated to go live on April 23rd. It aims to track the Democrats in the House of Representatives and hold them accountable for their actions. Hill veterans and site co-founders Mike Brady and Mike Giuliani will cover and present investigative reporting on,...
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