Video in a Time of Coronavirus: 5 Examples of How to Use Video Creatively

These are unprecedented times. Millions of people are staying at home. Left with little alternative, people have had to get creative to connect with the people they care about and to do the things they love. 

Almost overnight, Zoom went from being a tool for businesses to something your Grandma was using....

What Really Happened: Facebook’s Algorithm Change

At the beginning of the year, Mark Zuckerberg announced that Facebook was changing its newsfeed algorithm. Users could expect to see more content from friends and family. And less for organizations and pages. Businesses started panicking.

Facebook was already a play to pay environment – on average,...

GDPR is coming. Here’s what you should be doing.

Have you received a bunch of emails about updated Privacy Policies recently?

Facebook, Microsoft, AdWeek, Pinterest, Slack. It seems everyone is making updates to comply with new European Union policy: General Data Protection Regulation (GDPR).

Should you care? Should you stop deleting those emails? What updates should you make to your website?...

The Three Things Every Nonprofit on Instagram Should Know

Last year, my client, African Parks , grew their Instagram following from 2,000 to 20,000. And this got me thinking, how can other nonprofits do what they did? What does it take for an organization to be successful on Instagram?

So, for the past six months, I’ve researched the big questions: What content works best on Instagram?...

We Tried Facebook’s New Donation Tools. Here’s What We learned.

You’ve got a large, engaged Facebook following. They comment, they like, they share. But, for some reason, they’re not donating.

Frustrated? You’re not the only one.

Thankfully, about six months ago, Facebook rolled out several ways for its users to support their favorite nonprofits.

Before,...