Viral Video Wars

At last year’s Super Bowl, one of the most buzzed about commercials was VW’s “The Force”, which featured a young boy trying to control various objects, including a Volkswagen, with his mind a la Darth Vader.  Here is last year’s ad, which was viewed over 50,000,000 times on YouTube.

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Grading the GOP Presidential Candidates on Mobile

Back in the heady days of June 2011, I posted an analysis of Presidential candidates use of mobile in their campaigns.  My research showed that at that time only President Obama was making much of an effort in the mobile space.   With the end of the Republican primary in sight,...

5 Digital Super Bowl Campaigns to Watch

Last year, 111 million people watched the Super Bowl in the United States alone.  Research estimates that  “about 60% of people watching the game plan to have a second screen running — whether it’s a laptop, tablet or a smartphone.”  Undoubtedly, a lot of people will be using those second screens to chat about the game on various social media platforms,...

Barack Obama and Responsive Design

There is little doubt that the 2008 Obama campaign was the most sophisticated digital operation in the history of politics.  It is not really close.

Given how high the bar has been set, there was a lot of hype surrounding the November release of the 2012 version ...

Just Say No to Splash Pages on WhiteHouse.gov

As most of you know, splash pages are those annoying introductory pages that ask you for your email address before letting you access the actual website you are trying to visit.  Having worked in digital for ten years, I can make two definitive statements about splash pages:

1. They work. 
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