The Obama Team Takes to Twitter

So how important is the debt ceiling crisis?  So important it has gotten the Obama team to actually use Twitter.  I’m only sort of kidding. 

It is understood that the 2008 Obama campaign was the most successful digital campaign ever.   Given how well run it was, it always seemed strange to me that they never really did much on Twitter. ...

The Genius of Google+ Circles

Like many, I’ve spent the past few weeks playing around with the new social network Google+.  The most interesting aspect of Google+ is Circles, the tool for organizing contacts (social graph) on the network.  Here’s a quick video overview:

So why does Circles matter?  It differentiates Google+ from Twitter and Facebook....

Adventures in User Interface Design

We’re big believers in the importance of usability at The Bivings Group.  Online, usability is branding.  If your site is hard to use, visitors will lose patience and take their eyeballs elsewhere.  It is just common sense really. 

Inevitably, usability is about the details.  It isn’t one big thing,...

Announcing Giving eCards

An increasing part of our work at The Bivings Group revolves around helping non-profits and political organizations fine tune their fundraising strategies.  This work has taught us that raising money is tough.  The down economy has created fierce competition for donor dollars, so organizations have to get creative in order for their solicitations to have an impact. ...

Are 2012 Presidential Candidates Embracing Mobile? Not So Much

We’ve all seen the stats about the explosion of the mobile web.

There are four billion mobile phones in use globally.  One billion of these are smart phones.  By 2014, more people globally will access the Internet from a mobile device than a desktop computer. 

Depending on who you talk to,...