The Obama Campaign Goes Mobile

I have been watching the mobile space carefully the last few months, so as candidates have announced their interest in running for President  I’ve paid close attention to their mobile strategies.   So far, there really hasn’t been much to see as far as I can tell.

Enter Barack Obama,...

Analyzing Our Mobile Stats

We’ve all seen the stats.  Globally, there are 4 billion mobile phones – 1.08 billion of which are smart phones.  On average, Americans spend 2.7 hours a day socializing on their mobile devices.  By 2014, more people globally will access the Internet via a mobile device than a desktop computer. ...

Facebook is kind of a big deal

Great video showing how utterly massive Facebook has become.  Sample stat: “48% of 18 to 34 year olds check Facebook right when they wake up.” <via @katieharbath>

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo....

Lessons from Rework

I’ve been a big fan of 37 Signals (makers of Basecamp) for a long time.  In addition to simply loving their products, I am a daily reader of their blog and an admirer of their focus on simplicity. 

I recently read their latest book, Rework, on a plane flight. ...

Turning Customers into Brand Advocates

Building a great company isn’t just about making great products. It is about working to make every interaction with a customer a positive experience. From  marketing emails to the in-store experience to websites to 1-800 numbers to Facebook, there are more ways than ever for customers to connect with companies....