Author Archive

Why did the Fred Thompson Blog Work?

As most of you know, The Bivings Group was a part of the team that built Fred Thompson’s Presidential campaign website. Our main client contact on the project, Michael Turk, has a good post up rounding up the good, the bad and the ugly aspects of the online program we all put together....

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Wall Street Journal Content to Remain Behind Pay Wall

After the New York Times abandoned Times select last Fall, making all of the content on its site free, the assumption was that it was just a matter of time before the Wall Street Journal followed suit and went to a free model. Today, the Wall Street Journal rebelled against all those assumptions and confirmed that most of its content will continue to be behind a pay wall....

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Transparent Fundraising

I think the most interesting move a campaign has made this cycle is Ron Paul’s decision to be completely transparent in his fundraising. For the last five or six months the central element of Ron Paul’s homepage has been a counter that tallies how much he has raised during the current quarter....

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The Fallacy of Using Inbound Links to Track Influence

This is cross posted from our ImpactWatch blog.

In trying to measure blogs, a lot of people put a great deal of stock in inbound links.  It might not be going too far to say that inbound links have become the standard by which the influence of a blog is measured. ...

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Tip: Updating Copyright Information on your Website

Just about every professionally done website you visit includes a copyright date at the bottom of the page. Every January you see websites that forget to update the year in their copyright statement. Many actually fall years behind before catching it and updating the dates. Above is an example of this phenomenon from the website of the Democratic National Committee....

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