Compete has a novel post up that analyzes how the Republican primary would play out based on web traffic in each state. This chart summarizes the results based on traffic the first half of the year:
Completely anecdotal, but interesting nonetheless....
Continue ReadingThe LA Times had a story last week about companies abandoning their presences on Second Life due to poor return on investment. From the sound of things, many companies that have stayed may not be long for the world:
But the sites of many of the companies remaining in Second Life are empty....
Continue ReadingThe Barack Obama campaign has been rolling out new features on its website at an impressive clip. A campaign timeline. Headquarters pages for each of the early primary states. A mobile program. Good stuff and they are clearly doing a wonderful job online.
But in the process of launching this stuff,...
Continue ReadingI’m someone that is eager to try out the latest Web 2.0 tools, be it Twitter, Powcne, Jaiku, etc. One of my frustrations is that I have to essentially start over every time I create an account on one of these things. I have to enter the same profile information over and over,...
Continue ReadingIn a link post a few days back, I briefly mentioned MSNBC’s new interactive news game, Newsbreaker. The game was given a positive review by the excellent Influential Marketing Blog. In the link post, I called it pointless and left it at that. I wanted to expand a little and offer two additional thoughts:
(1) Any promotion you launch should be consistent with your brand....
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