How to Create a Members Only Section that People Will Actually Use

If you work at a membership-based organization such as a professional society, trade association or nonprofit, the situation below may sound familiar:

Your members have periodically asked you to provide them with ways to collaborate with each other.  You decide to act on the request and build a new members only section on your website with frequently requested features such as a member directory,...

Ten Reasons We Moved Into a New Office

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Our New Digs

When founding the Brick Factory back in 2011 one of the first (and biggest) decisions we had to make was about our new office.  The decision was made difficult by a number of challenges:

1. We decided to launch the firm in the Summer with a firm start date of October 1,
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Wearable Is the New Black: What Wearable Design means for Your Website

If you’ve visited a tech blog or even skimmed through your Twitter timeline recently, you probably know that wearable technology, like the Apple Watch or Google Glass, is making a huge splash in the tech industry.

You may be wondering how you could ever use a website the size of a postage stamp on a wearable....

Portrait of Snapchat as a Profitable Business: How Snapchat Shook Stigmas and Molded a Competitive Business Model

At first glance, Snapchat seemed like a one-off novelty app. The self-destructing image-sharing app was cheeky, secretive, and short-form, not to mention convenient for teens looking for a new way to message their friends and migrate from overpopulated Facebook profiles. Regardless of it’s snowballing popularity, tech analysts and users alike never truly considered Snapchat as a competitive social network....