Habit Formation and Web Development

There was a pretty terrific piece in the New York Times a few days ago about how marketers use consumer data to help sell their products.  The whole piece is worth a read, and much of it is relevant to our work in building websites and creating CRM solutions. ...

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Five Nifty Drupal Modules

We have used Drupal as our primary platform to build web sites since 2007.  It is a robust content management system that allows us to develop powerful websites.  While it has a lot of capability out of the box, one of the most attractive things about Drupal is the wide variety of modules available that add functionality to the system. ...

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Five Inspirational Digital Campaigns

I’m happy to say we’ve been pretty slammed here at the Brick Factory, so there hasn’t been much time for blogging lately.  But I did want to quickly share some cool digital campaigns I’ve come across the last few weeks that inspired me (or more accurately, that I want to rip off in some way). ...

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Five Common Web Development Pitfalls and How to Avoid Them

As a firm that builds things online, we often talk to potential clients that are unhappy with their current development partner.  Usually the break ups are amicable and there is a logical explanation for the change.  Fresh ideas are needed.  Requirements have evolved.  Personalities just don’t fit.  But sometimes the client is angry and feels let down. ...

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