You, a nonprofit employee, are preparing for the biggest fundraising event of the year: giving season. Website call to actions? Check. Social media ramped up? Check. Game face? Double check. All that’s left is email. Between the newsletters and narratives, email subject lines sometimes get neglected as a fundraising tactic....
Continue ReadingHow many unread emails are in your inbox right now?
I’ve got Groupon, Linkedin, The Boston Globe, my alma mater, Ticketmaster, Rent the Runway, Zipcar, Proflowers, Bluehost, and Seamless. I could go on.
I’ll delete most without opening.
The ones I do open? I skim them....
A few weeks ago Gmail rolled out a new inbox optimization feature called tabs. I have too many miles on me to get overly excited about new features in Gmail, so I made a mental note that tabs was coming and continued living my life.
Two days ago I got access to tabs through my personal Gmail account and started using it. ...
Continue ReadingM+R Strategic Services and the Nonprofit Technology Network recently released its “2011 eNonprofit Benchmarks Study” covering a broad range of digital issues regarding NPOs. The study has a lot of great information that I intend to breakdown and analyze in a few manageable posts. Today, we’ll start with Email.
As many nonprofits know,...
Continue ReadingSince first learning of Facebook’s Project Titan, otherwise rumored to be a “Gmail Killer” last Thursday, we launched a custom instance of Slurp140 to track the buzz. With the official announcement of Facebook’s Project Titan, to begin at 1:00pm EST, we present the ‘before’ results for your enjoyment: http://www.slurp140.com/titan
With 30 minutes until launch: 8,089 total tweets by 7,533 people that referenced either the URL of the 11/11 TechCrunch article or one of the following search terms: [Project Titan” OR #projecttitan OR Gmail Killer,...
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