Last week, USA Today published an interesting article about how the television industry is using blogs to provide obsessed fans with loads of extra information about their favorite shows and characters. Blogs are now produced by television shows like Grey’s Anatomy, The Office and That 70’s Show. The trend is for the blogs to be done in character,...
Continue ReadingDespite the rain here in Washington, the dreaded April 17th Tax Day has been pretty uneventful. The line at the post office near us isn’t remarkably long and no one looks particularly panicked. Most people I’ve spoken to have used some form of tax software to prepare their returns. I was going to use one myself,...
Continue ReadingAs a practitioner and researcher in the arena of marketing accountability, I am impressed with the latest articles in PRWeek, and other places, about the industry’s growing stress on measurement. It is clear that PR must be concerned about accountability measurement if it is to retain its proper share of corporate budgets....
Continue ReadingSo online videos are all the rage. The Washington Post has a story about their use in politics. Lots of other media outlets have stories about the trend. The growth is driven by the introduction of inexpensive digital video cameras, the adoption of broadband and the launch of free video hosting services like Youtube and Google Videos....
Continue ReadingAs a whole, Washington-based trade associations aren’t known for their innovative Internet strategies. The big secret about trade associations is that they have a lot to offer the Internet community – most have great stockpiles of content and staffers who are genuine experts in their fields. And a big part of a trade association’s mission is to serve as an information resource on their industry....
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