Marketing

Mobile Marketing

PDA phones, be they Blackberries, or Windows or Palm based, are becoming more and more prevalent every day. As our lives become more hectic, and small electronic devices continue to merge into single multifunctional tools like PDA phones, people are learning how to use such devices to make their lives easier at work,...

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Branding With Ringtones

Cell phones have become an integral part of most people’s daily lives. In fact, it is such a part of my life that if I happen to forget it at home or in my car, or worse yet I forgot to charge it and my battery goes dead, I freak out because I feel like a major life function has been snatched away from me....

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Video Game Advertising

Video games have emerged as a very powerful medium at the same time that many other forms of traditional media are losing ground. Video games garner a tremendous amount of time and concentration from individual gamers and the audience of gamers continues to broaden into new demographics that cross gender,...

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Media Bias and Advertising

Although it is clearly naïve to believe that any source of information can be truly unbiased, it is necessary for certain people and organizations to attempt to maintain as much objectivity as possible. Given that nothing exists in a cultural vacuum, the media has also been subjective, throughout history and across cultures....

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Are We Seeing an e-Renaissance?

Online ad spending is on the rise and inventories are growing tighter. Click-through rates on online ads are improving. At-home and at-work broadband connections continue to proliferate, and rich media ads are becoming more complex and effective. Even highly hyped IPOs are back in the news with Google’s foray into the world of publicly traded companies....

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