Why Journalists Should Blog Independently

Scott Karp at Publishing 2.0 has an interesting post about why journalists should blog independently from their employers (hat tip: Mathew Ingram).  He gives seven reasons:...

Newspaper Blogs: Quantity vs. Quality

In preparation for our newspaper study that will begin in a few weeks, I was poking around the Washington Post and USA Today websites, specifically looking at the blogs offered by the two papers.  I wanted to find a logical way to compare the success of these blog networks.  Having tried using Alexa in some previous newspaper research and being less-than-satisfied with the reliability of the results,...

Newspaper Website Research: The Next Generation

A lot has changed in the newspaper industry since we published our study of newspaper websites last summer.  In order to get a better picture of the changing landscape in the world of online news, we are going to publish a sequel to last year's study.  In our preparation for the research,...

Keywords Go First in Headlines, SEOs say

It is mini search engine optimization (SEO) for journalists lesson time!

News outlets want healthy traffic levels on their websites so that they can charge more for advertising.  In fact, The New York Observer's Michael Calderone quotes a former Forbes.com staffer as saying that their former workplace is "a page-view sweatshop "...

Washington Post Launches Social Networking Component

Late last week the Washington Post launched a light social networking component called My Post. The feature allows users to create a profile that will be linked to whenever a user comments on a Post article. The profile includes personal information about the user and aggregators all of a user’s comments....