Our Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers.
Which social networks are most effective? How often do nonprofits post?...
Continue ReadingAll too often, great content is created, uploaded to a blog, posted on social media, viewed by interested users, and then quickly forgotten.
But, if that same great content is posted on social media again later, then it is able to reach a far greater audience. This sounds obvious,...
Continue ReadingSo you want to be popular? Thought so. Well listen up, Elfie—I’ll make you my new project.
The first thing you need to know about follower growth is that it doesn’t happen over night. (I know, bummer.) The good news is that it will happen if you listen to this advice....
Continue Reading12 years ago, Friendster debuted.
Since then, the number of social networks has exploded.
And in the past few years, so too have the opportunities for social advertising: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+.
It can be a little overwhelming.
Americans spend 37 minutes each day on social media,...
Continue ReadingThe last few months I’ve been a bit stumped by how popular Upworthy has become. The site attracted 90,000,000 unique visitors in November 2013, which seems completely crazy to me.
I get that the site is really good at writing headlines that beg to be clicked and shared. ...
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