We've been somewhat critical of newspaper and magazine websites in the past few weeks. Two of our studies, "The Use of the Internet by America's Newspapers" and "The Presence of Magazines on the Internet", concluded that newspapers and magazines aren't maximizing their presence on the Web. By using a larger number and variety of Web tools,...
Continue ReadingTBG has recently completed a research study called "Analyzing the Presence of Magazines on the Internet". In the wake of success surrounding our previous newspaper study, "The Use of the Internet by America's Newspapers ", we decided to conduct similar research on the magazine industry. Our study reviews the websites of the top 50 most circulated magazines in the United States and evaluates them based on the presence or absence of various Web 2.0 features....
Continue ReadingJeff Jarvis points to an interesting post by Chris Riley that compares the editor-controlled content on the BBC homepage to the content on the BBC Most Popular Now page, which is determined by usage patterns of site visitors. He found editors and users were in synch in the stories they chose 37% of the time....
Continue ReadingCrowdsourcing has been all the rage in the tech community the last few months. The term was coined in a June 2006 Wired Magazine article and describes a circumstance where “volunteers and/or low-paid amateurs use their spare time to create content, solve problems or even do corporate R&D.”
Following are some notable examples companies using crowdsourcing:
After 200 of Enron's internal emails were placed in the public domain by the Federal Energy Regulatory Commissioned (FERC) back in 2003, innovative software company Trampoline Systems created the Enron Explorer based on their own SONAR platform. In the Enron case, SONAR was able to illustrate existing social networks and information by analyzing email content from the entire organization during the 1999-2003 time period....
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