It’s not easy to shake the general public’s perception that trade associations are stuffy, bureaucratic, and staid. But it can be done, and in this age of social media, Instagram is a valuable tool in your toolbox. Instagram users are nearly 10 times more engaged compared to any other social media platform,...
Continue ReadingEven if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.
Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...
Continue ReadingSo you want to be popular? Thought so. Well listen up, Elfie—I’ll make you my new project.
The first thing you need to know about follower growth is that it doesn’t happen over night. (I know, bummer.) The good news is that it will happen if you listen to this advice....
Continue Reading12 years ago, Friendster debuted.
Since then, the number of social networks has exploded.
And in the past few years, so too have the opportunities for social advertising: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+.
It can be a little overwhelming.
Americans spend 37 minutes each day on social media,...
Continue ReadingSo how important is the debt ceiling crisis? So important it has gotten the Obama team to actually use Twitter. I’m only sort of kidding.
It is understood that the 2008 Obama campaign was the most successful digital campaign ever. Given how well run it was, it always seemed strange to me that they never really did much on Twitter. ...
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