Giving Back

In the US, the holiday season is by far and away the most charitable time of the year.  Some estimates suggest that the time between Giving Tuesday (the Tuesday after Thanksgiving) and the end of the year accounts for as much as one-third of annual non-profit contributions.  The final three days of the year alone bring in roughly 10% of yearly gifts for non-profits. ...

What you need to know about Drupal 7 end-of-life

Since its introduction in 2011, Drupal 7 has been incredibly successful. In fact, the platform still powers millions of websites. However, Drupal 7 will officially reach end-of-life during the first week of 2025 after years of delays. 

We thought it would be helpful to create an FAQ for people using Drupal 7....

How to use UTM parameters to track website traffic and conversions

Tracking where website traffic and conversions (purchases, donations, etc.) come from is one of the biggest challenges for digital marketers. Since we spend time and money on email marketing, social media, and paid ads, we need to know which channels are most valuable.

One of the easiest and best ways to do this is by using Urchin Tracking Module (UTM) parameters....

WordPress vs. Drupal: Which Platform is Right for Your Organization?

Selecting a Content Management System (CMS) is one of the most critical decisions organizations can make about their web program. Mistakes can be costly, leading to wasted time and money. Whether it’s time to rebuild your existing website, or you’re starting something new from the ground up, you’ll be quick to discover (or be reminded) that the vast majority of the web is generally powered by only a handful of technology platforms....

How To Back Up & Preserve Your Google Universal Analytics (UA) Data

Summary: This article outlines how to back up and retain historical Google Universal Analytics data, in light of the complete shutdown of the service on July 1, 2024.

Google Analytics has enjoyed a long shelf life as the leader in website traffic monitoring....