Making Sure Your Site Adheres to GDPR “Cookie” Policies

General Data Protection Regulation (GDPR) is a new set of rules issued by the European Union (EU) designed to give citizens more control over their personal data. From a web perspective, it requires Web sites that reach a European audience to actively inform site visitors of what data is being gathered by the site via cookies,...

What Really Happened: Facebook’s Algorithm Change

At the beginning of the year, Mark Zuckerberg announced that Facebook was changing its newsfeed algorithm. Users could expect to see more content from friends and family. And less for organizations and pages. Businesses started panicking.

Facebook was already a play to pay environment – on average,...

5 Examples of Great Nonprofit Email Subject Lines (and Why They’re Awesome)

You, a nonprofit employee, are preparing for the biggest fundraising event of the year: giving season. Website call to actions? Check. Social media ramped up? Check. Game face? Double check. All that’s left is email. Between the newsletters and narratives, email subject lines sometimes get neglected as a fundraising tactic....

Learning the wrong lessons from the Ice Bucket Challenge

Remember the ALS Ice Bucket Challenge from a few years ago?

It was a social media phenomenon where people challenged friends on social media to pour a cold bucket of ice water over their heads to raise awareness about ALS. Once called out, people either posted a video of themselves completing the Challenge or donated money to an ALS charity....

Five digital metrics your nonprofit should be tracking

One of the great things about working in the digital communication field is that just about everything can be tracked. Visitor data. Usage patterns. Message effectiveness. A wealth of data is available, and, in the right hands, it can be used to reach a real understanding of what is and isn’t working for your nonprofit....