Have you received a bunch of emails about updated Privacy Policies recently?
Facebook, Microsoft, AdWeek, Pinterest, Slack. It seems everyone is making updates to comply with new European Union policy: General Data Protection Regulation (GDPR).
Should you care? Should you stop deleting those emails? What updates should you make to your website?...
Continue ReadingDetails matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.
On most websites many small opportunities to connect are squandered. A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage,...
Continue ReadingLast year, my client, African Parks , grew their Instagram following from 2,000 to 20,000. And this got me thinking, how can other nonprofits do what they did? What does it take for an organization to be successful on Instagram?
So, for the past six months, I’ve researched the big questions: What content works best on Instagram?...
Continue ReadingThe most important lesson I’ve learned at Brick Factory is that results matter. What good is a website if it doesn’t help you reach your goals?
We work closely with a ton of nonprofits, and when it comes to their websites, our clients are usually focused on two major goals:
You can track these key metrics through your email marketing platform,...
Continue ReadingIf there was a fast, free way to increase visibility to your nonprofit’s donation page, would you do it?
Google has recently released a feature that connects Google users with a nonprofit’s donation page via the knowledge panel (the box that appears on the right-hand side of search results that tells you a business’s phone number or hours of operation)....
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