Surviving Mobilegeddon: What you need to know about Google’s New Algorithm

A few weeks ago, Google announced a major change to its algorithm that will favor mobile-friendly websites in search results on mobile devices. Maybe you heard the word “mobilegeddon” buzzing around?  Google says this change will make it easier to get “relevant, high quality search results that are optimized for their devices” when searching from a smartphone or tablet....

Struggling with donations? 7 secrets to nonprofit marketing

The biggest misconception about nonprofit marketing is that you need money to make an impact. False. In fact, studies show that today’s Americans are more inclined than ever to look for ways to give. In 2014, the number of online donors increased by 15 percent.

Although Americans like to engage with social-conscious brands and seem to be giving more than ever,...

Email Marketing: 5 Big Mistakes

How many unread emails are in your inbox right now?

I’ve got Groupon, Linkedin, The Boston Globe, my alma mater, Ticketmaster, Rent the Runway, Zipcar, Proflowers, Bluehost, and Seamless. I could go on.

I’ll delete most without opening.
The ones I do open? I skim them....

Lessons in Requirements Gathering from our Search for a New Office

Since we launched the company three years ago we’ve made our home at an office building on 17th and M in downtown Washington, DC.  It is a nice space and the location is fantastic.  We are in the Golden Triangle area, which is walking distance from a variety of great DC sites and neighborhoods (Dupont Circle,...

How the Rise of Smart Phones and Tablets Is Impacting Our Clients

With the proliferation of smart phones and tablets over the last few years, the hype about the mobile web has gotten pretty deafening.  While overall industry trends are important, at the Brick Factory we are more interested in understanding how the rise of the mobile web is impacting our own world of non-profits,...