Five digital metrics your nonprofit should be tracking

One of the great things about working in the digital communication field is that just about everything can be tracked. Visitor data. Usage patterns. Message effectiveness. A wealth of data is available, and, in the right hands, it can be used to reach a real understanding of what is and isn’t working for your nonprofit....

GDPR is coming. Here’s what you should be doing.

Have you received a bunch of emails about updated Privacy Policies recently?

Facebook, Microsoft, AdWeek, Pinterest, Slack. It seems everyone is making updates to comply with new European Union policy: General Data Protection Regulation (GDPR).

Should you care? Should you stop deleting those emails? What updates should you make to your website?...

Why a picture of Fabio is on our thank you page

Details matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.

On most websites many small opportunities to connect are squandered.  A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage,...

The Three Things Every Nonprofit on Instagram Should Know

Last year, my client, African Parks , grew their Instagram following from 2,000 to 20,000. And this got me thinking, how can other nonprofits do what they did? What does it take for an organization to be successful on Instagram?

So, for the past six months, I’ve researched the big questions: What content works best on Instagram?...

Making Your Website Work for You: Knowing What to Track and Why

The most important lesson I’ve learned at Brick Factory is that results matter. What good is a website if it doesn’t help you reach your goals?

We work closely with a ton of nonprofits, and when it comes to their websites, our clients are usually focused on two major goals:

1. Growing their email list
2. Increasing online donations

You can track these key metrics through your email marketing platform,...