Delta’s YouTube Fame

YouTube + Some Creativity + Some Courage (can) = Success

YouTube is known as the land of videos of dogs running on treadmills.  While there is certainly some substantive content on the site, there is also a lot of — shall we put this nicely — fluff.  Sometimes YouTube hits are substantive while others are mere fluff....

6th Summit on Measurement Overview

Chuck and I recently attended the 6th Summit on Measurement, sponsored by the Institute for Public Relations (IPR).  This year the location was Portsmouth, New Hampshire, where the festivities began with a meet-and-greet in Strawberry Banke.  Tours of local restored houses and mansions were provided while conversation began among PR,...

Give Ning a Look

Ning is a platform that allows anyone to create a custom social network in a few minutes time.  I’ve played with it a few times since it launched in late 2005, but never really did a deep drill until recently, when we started work on a project that used Ning as its social networking component. ...

Brightcove Launches Much Improved User Interface

Brightcove is a web video publishing platform aimed at professional publishers that, according to Techcrunch, streams several hundred million videos a month.  Its clients include large media brands like Showtime, Lifetime, HBO, the New York Times and AMC (you can watch Mad Men through their player on the AMC website). ...

Product Website Highlight: Acne.org

Many product-selling websites include a lot of Web 2.0 tricks to convince the Internet surfer that the product is worth checking out.  Heck, even Cheerios has a website which includes a flashy splash intro.  Most product sites seem to be nothing more than an excuse to have a site, like a self-fulfilling prophecy of owning a company:

"Well,...