Bounce Rate Data is Your Friend

Yesterday I listened in on a Marketing Profs Seminar titled "Actionable Web Analytics: Unleash the Marketing Power of Your Web Data."  During this seminar Google Analytics evangelist Avinash Kaushik gave several straight forward tips on how to better harness web analytics data.

The tip that I liked the most is to look at the bounce rate data for referring pages....

Safer Driving Due to Web 2.0?

Anti-drug, non-profit websites have a habit of being either dry or so ridiculously overdone that it can make even a seasoned web surfer's eyes bleed. (Don't get me started on the Sunny Side of Truth website…the left navigation bar still infuriates me.)

Today I have discovered a non-profit website that not only gets direct to the point,...

McCainSpace: Too Little Too Late

A few days ago the John McCain campaign launched a new version of their social networking tool, McCainSpace.  Having written about McCainSpace critically before, I figured I’d share some quick thoughts on the tool:

(1) The new version is built using a white label social networking product called KickApps,...

Obama’s Trickle and Deluge

I'm kind of disgruntled right now with the Obama VP e-mail and text message campaign.  It now seems like a bait and switch scheme to me....

A Geek Site that isn’t Geeky

Ok, maybe I'm a bad person who relies upon stereotypes too much, but one would think a site for geeks would actually have great features since geeks are so tech savvy.  Wrong.

While browsing through the magazine rack at Borders Books earlier this summer, I came across Geek Monthly with its cover girl,...