The New York Times ran a story yesterday on the Barack Obama campaign’s aggressive use of text messaging this cycle. I was interviewed for the article and a few of my quotes made the piece. The reporter, Brian Stelter, interviewed me via email, so I figured I’d publish my responses in an effort to get an easy blog post out of the deal. ...
Continue ReadingRecently, we released our 2008 study of the senatorial campaign websites, and there was a particular element that stood out. Podcasts were being used by fewer candidates than the year before, despite the fact that it seemed to be a very "tech-y" and potentially useful way to get a candidate's message across....
Continue ReadingPeople that work in online politics know that a massive email list is the most valuable asset you can have. A big email list equals fundraising clout and influence.
Yesterday, the Barack Obama campaign announced that they would be revealing his pick for Vice President to supporters via email and text. ...
Continue ReadingI read an interesting ebook yesterday titled The Taxonomy Folksonomy Cookbook by Daniela Barbosa of the Dow Jones Enterprise Media Group. She's a product manager working with the taxonomy and metadata management tool Synaptica. In this "cookbook" Barbosa argues that companies should use both taxonomies (created top-down with rigid rules) and folksonomies (created from the top-up with flexible rules) to organize their data....
Continue ReadingA post on ValleyWag recently announced that file-sharing uber-giant BitTorrent would be laying off 12 of its 55 employees. This accounts for the entire sales and marketing department. This decision has been made in light of the recent failure of BitTorrent's staff to sell Best Buy its Torrent Entertainment Network for a rumored $15 million....
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