Making Your Website Work for You: Knowing What to Track and Why

The most important lesson I’ve learned at Brick Factory is that results matter. What good is a website if it doesn’t help you reach your goals?

We work closely with a ton of nonprofits, and when it comes to their websites, our clients are usually focused on two major goals:

1. Growing their email list
2. Increasing online donations

You can track these key metrics through your email marketing platform,...

Boost Nonprofit Donations with Google’s Donate Button

If there was a fast, free way to increase visibility to your nonprofit’s donation page, would you do it?

Google has recently released a feature that connects Google users with a nonprofit’s donation page via the knowledge panel (the box that appears on the right-hand side of search results that tells you a business’s phone number or hours of operation)....

Five Best and Worst Super Bowl Ads

Did you watch the Super Bowl? Of course you did. You sat pleasantly with your extended family checking your watch as the game dragged on, because it’s a school night after all and little Trevor is not exactly killing it in reading comprehension and you can not have that discussion again at Parents Night....

We Tried Facebook’s New Donation Tools. Here’s What We learned.

You’ve got a large, engaged Facebook following. They comment, they like, they share. But, for some reason, they’re not donating.

Frustrated? You’re not the only one.

Thankfully, about six months ago, Facebook rolled out several ways for its users to support their favorite nonprofits.

Before,...

Drawing Logos from Memory

As an experiment Signs.com  recently had over 150 people draw ten famous logos completely from memory.  The study found that while people are certainly familiar with these ubiquitous logos, the details are quite fuzzy.  Check out the full study as it is fascinating.

After reading this article, our team decided to perform an experiment....