Last October Microsoft announced a $240 million advertising investment in Facebook, which put the valuation of the social media company at about $15 billion.
While it is shockingly common to see businesses throw around dollar sums with seemingly little attention to the number of digits left of the decimal point,...
Continue ReadingThe Wall Street Journal published a great piece yesterday about the struggles of LoudounExtra.com, the Washington Post’s bold attempt to provide hyperlocal news coverage for the DC suburb Loudon County (I’m sure the Post really appreciated the free press here). A year in, the site has yet to build a significant audience....
Continue ReadingPhotos on news site are often made deliberately small and/or buried in annoying Flash slide show software. Good photography ends up getting marginalized. Boston.com recently launched a dead simple photo blog called Big Picture that shows how powerful online news photography can be if you out of the way and let the pictures tell a story....
Continue ReadingIn 2006 and 2007, we performed studies that examined how U.S. newspapers are adapting their web programs in the face of an increasingly competitive online news market. These studies looked at the features of the top 100 newspaper websites in an effort to gauge what areas they are investing resources and what areas they are not,...
Continue ReadingAdvertising in television commercials has been met with some fierce changes in recent years. With the invention of the DVR system, it seems that more viewers are ‘fast-forwarding' the commercials in favor of watching their program in less time, with less interruptions.
Obviously, there are ways to use DVR systems to measure what commercials and specific parts of programs the audience is most watching (as was mentioned in my American Idol analysis),...
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