9 Ways to Improve the Quality of Comments on your Website

I posted a link on our Twitter account a few days back about Jim Brady from the Washington Post’s call for commenters on newspaper websites to post using their real names.  In doing away with anonymous commenting, he is hoping to improve the generally low level of discourse you find on many media sites. ...

Are Amazon Comments Truly Helpful?

If you own a computer and have a disposable income, chances are good that you have bought something via Amazon.com, a well-known site dedicated to being the Internet's largest store.  The site boasts many features, including discount prices, lists of recommendations for frequent users, and intuitive search features.  A past blog post on The Bivings Report highlights one of Amazon's recent user-friendly upgrades....

6% are Natural Born Clickers

An interesting study crossed my screen recently.  According to this press release, media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question how well click rates on ads measure a consumer base.

The study states that only 6% of the total Internet population represents 50% of the clicks on ads. ...

Facebook in the Real World

One of my friends sent me a link to a clip from a BBC comedy show named The Wall this morning.  This Facebook in the real world clip, which is found on Andrew Sullivan’s Daily Dish blog on The Atlantic‘s site, shows a man knocking on an old acquaintance’s door. ...

Is UserVoice New or Recycled?

Fledging company UserVoice is attempting to provide focus groups to those companies that cannot afford focus groups.  The site's general idea is to moderate user ideas and complaints by means of formal comment boxes, polls, and ranking systems.  The three-person ‘Team UserVoice' is quoted as saying, "UserVoice adds structure to feedback and reduces the overhead of an honest dialog with our users –...