Let's stop and think for a moment. When was the last time you heard a song on the radio and thought to yourself, "I have just got to get to the store and buy this CD!"? I honestly cannot remember the last time this happened to me. Now, it's much more likely for me to browse the net,...
Continue ReadingGreg Schneiders, a founding partner at the Prime Group, emailed in the following guest post. – Todd
Among the many, many reasons for the less-than-effective response of traditional media to the new challenges and competition they face, one of the most annoying is their inability to peel their eyes away from their collective navel....
Continue ReadingBen Hammersley's coverage of the recent elections in Turkey isn't the only time that BBC News is using social media to report a story.
Currently, José Baig and Carlos Ceresole are traveling across the southern USA without uttering a word in English. ¿Hablas español? is their project to see what's it like to use only Spanish in the country. ...
Continue ReadingI’ve been reading with fascination a series of articles that have appeared lately that question the value of maintaining a presence in Second Life. To make a long story short, a year or so ago, when the Second Life hype was deafening, companies appeared in mass to construct their own virtual presences as a way to market their products....
Continue ReadingWhile I am no search engine optimization guru, I know enough to see many SEO goofs that outsiders and neophytes make. One of these mistakes is dismissing the importance of site visitor feedback and web analytics.
If you want to drive traffic to a site, pay attention to those who already visit it. ...
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