ImpactWatch is one of our main products. It is a PR measurement tool that our clients use for mainstream media coverage, but blogosphere measurement is harder to assess since readership and authority aren’t easily quantifiable.
Companies simply lack the resources to closely monitor all that is said about them,...
Continue ReadingThe LA Times had a story last week about companies abandoning their presences on Second Life due to poor return on investment. From the sound of things, many companies that have stayed may not be long for the world:
But the sites of many of the companies remaining in Second Life are empty....
Continue ReadingI came across an interesting vlog this afternoon — Alive in Baghdad.
Through this site a team of Americans and Iraqis post a weekly video entry about life in Iraq from the perspective of a normal citizen. In one video a man describes how he was tortured while another presents challenges at a girls school in Baghdad....
Continue ReadingThe Barack Obama campaign has been rolling out new features on its website at an impressive clip. A campaign timeline. Headquarters pages for each of the early primary states. A mobile program. Good stuff and they are clearly doing a wonderful job online.
But in the process of launching this stuff,...
Continue ReadingOver the weekend Al Jazeera English asked YouTubbers — through its Washington, DC based anchor Ghida Fakhry — for feedback about the channel via video responses. As of this posting 34 responses from 30 people are posted.
While I applaud the channel for sparking such interaction, there's some risk on having viewers participate in a third party venue. ...
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