The Barack Obama campaign has been rolling out new features on its website at an impressive clip. A campaign timeline. Headquarters pages for each of the early primary states. A mobile program. Good stuff and they are clearly doing a wonderful job online.
But in the process of launching this stuff,...
Continue ReadingOver the weekend Al Jazeera English asked YouTubbers — through its Washington, DC based anchor Ghida Fakhry — for feedback about the channel via video responses. As of this posting 34 responses from 30 people are posted.
While I applaud the channel for sparking such interaction, there's some risk on having viewers participate in a third party venue. ...
Continue ReadingAfter about a year of allowing site visitors to comment on any story, The Sacramento Bee in California is reworking its commenting policy.
At first the paper allowed commenters to hide behind pseudonyms. However, to a few people's surprise, this freed some commenters to earn the rather mild title from staffers of "provocateur"...
Continue ReadingI’m someone that is eager to try out the latest Web 2.0 tools, be it Twitter, Powcne, Jaiku, etc. One of my frustrations is that I have to essentially start over every time I create an account on one of these things. I have to enter the same profile information over and over,...
Continue ReadingIn a link post a few days back, I briefly mentioned MSNBC’s new interactive news game, Newsbreaker. The game was given a positive review by the excellent Influential Marketing Blog. In the link post, I called it pointless and left it at that. I wanted to expand a little and offer two additional thoughts:
(1) Any promotion you launch should be consistent with your brand....
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