For me, the Washington Post Express is a staple of my morning commute. Its "light" version of the news is great for getting an overview of the day's events, while the entertaining style, opinion, and pop culture commentary helps distract me from the inevitable annoyances that come with riding the bus every day. ...
Continue ReadingA few weeks ago, Gary asked me to obtain some "academic" literature on new PR tactics. I was able to find some interesting articles through my university library that were both relevant and informative.
While these articles were helpful, Gary was disheartened to realize that he couldn't really do anything with them. ...
Continue ReadingThis is not a complete list of how the news media can use blogs, but it provides several ideas for journalists who are scratching their heads about how to launch blogs that serve a purpose other than as another distribution channel for content.
(1) Solicit ideas for coverage
Make readers/viewers/listeners feel a part of the editorial process;...
The excellent Pro Blogger has a post up asking reader's to list their top 5 blogging tools. I started to write my list in the comments, but I figured I'd kill two birds with one stone and make it a full blog post.
So here are my top 5 blogging tools:
(1) WordPress
WordPress is the best blogging platform for my money because it is easy to use,...
Continue ReadingI have an idea for The Economist Group, which has assigned six staffers from various divisions to develop an innovative web based product for the company that can pull content from any of its properties. They're blogging about their progress on the Project Red Stripe blog and soliciting ideas from the outside world. ...
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