Tools for Digital Marketing on a Shoestring Budget

Even if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.

Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...

Our 2015 Holiday Card

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Learn HTML, Already.

The year was 2004. The Red Sox broke the curse. Nickleback was cool. And an awkward high-school sophomore started teaching herself HTML.

When I ask people why they haven’t learned HTML, the most common answer is, “Because it’s too hard.”

Well, the thing is,...

The Closest Thing to Free Likes: Re-Posting Old Content

All too often, great content is created, uploaded to a blog, posted on social media, viewed by interested users, and then quickly forgotten.

But, if that same great content is posted on social media again later, then it is able to reach a far greater audience. This sounds obvious,...

One month later: ten takeaways from DPM2015

Officially, our title is “strategist.”

But we do a little bit of everything: digital strategy, account management, project management.

Last month, we hopped on a train up to Philadelphia to attend Digital Project Manager Summit 2015.

We learned a lot in three days –...