“Blogger Jeff Jarvis single handedly brought down Dell! He hurt their stock price! He hurt their reputation! Thus, buy our services! Blog monitoring, blogger relations, blog, blog, blog! Do it now or it will happen to you!”
The pitches are probably more refined than that. But in reading PR blogs,...
Continue ReadingI was catching up on my feed reading and noticed posts on Techcrunch and Micropersuasion about Google’s new buzz tracking product, Google Trends. According to Google:
“Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time....
Continue ReadingWe’ve mentioned our media management and analysis platform, ImpactWatch, several times (in passing) on this blog. Last night, at the 2006 Sabre Awards Dinner in Manhattan, we learned that we had won the Iron Sabre for the Research/Evaluation category, beating out Hill & Knowlton’s Wal-Mart Media Day Analysis case study....
Continue ReadingGary wrote an entry a few months ago about politicians holding town hall meetings with voters over the telephone. A promising new podcast service called Waxxi takes this concept even further, combining podcasting with the kind of group conference call services Gary wrote about.
The problem with podcasts is that they typically don’t offer opportunities for group participation or interaction....
Continue ReadingThe whirl of the turbines deafens the team as the Black Hawk skims along at what seems like mere feet above the rolling waves below. The scent of the sea tickles their noses, the salinity palpably stinging their nostrils. In front of them, the dawning sun glimmers on the surface,...
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